Foreign-born soccer superstars have captivated American fans multiple times in the past, and a massive World Cup event is now approaching.
For years, America has dominated the export market for world-class athletes, boasting a long list of legendary figures such as Babe Ruth and Muhammad Ali.
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The upcoming World Cup is set to showcase a vast array of international soccer talent on American soil, with the tournament kicking off this week in 16 cities across the United States, Canada and Mexico. A record-breaking 48 teams will take part, more than double the number that competed during the last Men's World Cup held here in 1994. The US has previously hosted Women's World Cups in 1999 and 2003.
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Major League Soccer struggles to produce a truly iconic global player, despite efforts from notable figures like Landon Donovan. Instead, American fans are frequently drawn to top European leagues such as the Premier League, La Liga, and Serie A, where they flock to see international superstars in action on weekends.
This month's World Cup group stage brings international soccer sensations to US shores: Kylian Mbappé, the French phenom, will captivate New Jersey fans, while Mohamed Salah, Egypt's star forward, draws attention in Seattle, alongside Colombian standout Luis Diaz in Miami.
As the World Cup draws to a close in New Jersey on July 19, take a moment to appreciate the impact of three trailblazing international players on American soccer fandom's rapid growth.
08Pelé
Pelé, the legendary Brazilian soccer icon Edson Arantes do Nascimento, made a significant move to the New York Cosmos in 1975, solidifying his status as a global superstar at that time.
Pelé shattered records as the youngest scorer in 1958, achieving this feat at just 17 years old. His illustrious career culminated in a remarkable three World Cup victories.
Soccer's popularity surged in the US as his presence on the field drew massive crowds and shattered previous viewing records.
Pelé's popularity is often likened to that of Muhammad Ali.
Pelé's name is instantly recognizable, transcending the boundaries of soccer fandom, even to those who aren't avid fans of the sport.
Pelé's illustrious career came to an end in 1977, yet he remained a soccer ambassador during the 1994 World Cup. Rothenberg recalled attending a 1991 event in New York where he witnessed cabdrivers halt their vehicles to permit Pelé to cross the street from his hotel to Central Park.
Rothenberg likened the crowd's reaction to a miraculous event, akin to parting of the sea.
17David Beckham
A little over ten years following MLS's inception, David Beckham's arrival had a profound impact on the league's future direction.
Manchester United's storied past caught up with Beckham when he arrived at the Los Angeles Galaxy in 2007, boasting an impressive six Premier League titles and one La Liga championship won while playing for Real Madrid. Meanwhile, his wife Victoria had a notable music career as a Spice Girl. The media frenzy surrounding him was undeniable.
At Beckham's introduction to the team, Pablo Ruiz, a loyal Galaxy season-ticket holder, shared his thoughts with The: "Today, our team is under global scrutiny." Over 600 media representatives from ten countries were present, witnessing the spectacle firsthand. Ruiz candidly admitted, "It may be a publicity stunt but it's an effective one."
David Beckham boasts a successful M.L.S. career, having claimed two championships with the Galaxy, and now serves as a key figure at Inter Miami, which launched its inaugural season in 2020.
23Lionel Messi
Considered by many to be among the greatest soccer players ever, Lionel Messi's impressive career has earned him a spot alongside Pelé in the conversation for top honors. With an astonishing 10 titles under his belt from his time at F.C. Barcelona, one of the world's most renowned teams, he holds the distinction of being its leading scorer with over 600 goals to date. His long-awaited World Cup victory came in 2022 with Argentina.
Messi's surprise move to Inter Miami sent shockwaves through the sports community in 2023, following a brief stint with Paris St.-Germain. Beckham played a key role in recruiting the soccer superstar with a unique offer that included an ownership share in the team.
The arrival of Messi sent shockwaves through the market, with his jersey flying off shelves as a highly sought-after item. Apple TV's partnership with Major League Soccer saw an astonishing 100,000 new subscribers join in the same day he made his US debut. Meanwhile, Inter Miami claimed the M.L.S. Cup title just last year.
Don Gerber, MLS commissioner, emphasized the significance of a player's decision to join the league in 2023, noting it propels MLS into a prominent position within the international sports dialogue.
Next week's match against Argentina will mark a historic milestone for Lionel Messi, who may well become the first player to participate in six World Cups. The venue is located in Missouri.





