Controversial partnership between Shein and Galeries Lafayette ends.

The partnership between Shein and Galeries Lafayette's rival, French department store BHV, has come to an end, marking a swift conclusion to a contentious collaboration that sparked heated debate only seven months ago.

BHV's operator, Societe des Grands Magasins (SGM), has announced that it will be transferring ownership of the iconic Parisian department store to its current management team under Karl-Stéphane Cottendin's leadership since 2023.

Shein's collaboration with BHV is being terminated by the latter, citing a misstep in their business strategy.

Shein's collaboration with BHV was marred by controversy due to the online retailer's reputation for undercutting competitors and facilitating illicit sales on its website.

The partnership between Shein and SGM had a predetermined end date from its inception.

In November, the introduction of Shein at BHV sparked widespread protests, while the French government attempted to block access to the online retailer on its first day.

Shein enthusiasts who braved long lines for the grand opening were left unimpressed by the store's selection, citing significantly steeper prices compared to their usual online finds of $5 dresses and $10 jeans.

Shein's collaboration with SGM was met with significant backlash from existing brands, which subsequently withdrew their products from the store due to unpaid supplier fees.

Shein expressed understanding for BHV's choice, yet lamented the inconvenience caused by ongoing building renovations within the Galeries Lafayette premises.